Cadillac
I ran Cadillac’s social media channels (YouTube, Facebook, Twitter, launched their Instagram) from 2010-2014 and worked on the digital launch of the Cadillac ATS vs. the World campaign.
To launch the ATS campaign on YouTube, I used embedded links to create a choose-your-own adventure journey between the 6 locations, teaser videos, and BTS content pieces, keeping viewers within the funnel and increasing engagement. The uploads with imbed links have since been taken down from the official brand YouTube, however you can explore the content here: https://www.radicalmedia.com/work/cadillac-ats-vs-the-world?id=5f31d13add64a428e352a97b
In addition to the digital roll-out and interactive YouTube videos we created an augmented reality experience within a 3D chalk mural that replicated challenge locations.
